British Pounds

Maximize your profits with portion control

The long dry summer has seen potato yields falling and potato prices rising a a result. With this in mind there has never been a better time to review the portion size of the chips you serve, in order to preserve your margins and to protect your profits.

Do you know how many portions of chips you could be getting out of a bag of potatoes and how much profit you could be losing by not implementing better portion control?

We recommend a 2 step approach - that you consider reducing the standard size of the chip portions that you serve and that you impose tight control on the size of those portions.

The National Federation of Fish Friers (NFFF) has worked tirelessly over the years to produce facts and figured about this subject and about how offering a choice of portion sizes, not only means reducing food wastage - a hot topic right now - but also means that you aren't just watching your profit walks out of the door and into the bin.

If you have ever experienced customers asking for 2 fish and 1 portion of chips, then it can be a sign that you are giving away too many chips!

There are some of your customers that will love big portions, so you'll probably want to continue offering them at the appropriate price, but for the sake of your profit and your customer offering, consider giving your other customers a choice of portion sizes.


The Facts

The Seafish and Agriculture and Horticulture Development Board (AHDB) 'Does Size Matter?' 2016 report found:

of F&C consumers say chip portions are too big
of F&C consumers admit to throwing away some of their Fish
consumers say that a greater range of portion sizes would encourage them to eat Fish & Chips more
of f&c food is wasted each year.

How can we help?

We offer a range of portion control products including packaging and equipment to help you manage your margins.

Portion Control Packaging

- 2 Compartment Box

Hook & Fish 2 Compartment Box

Using portion control packaging can also help ensure the portion sizes you plan to serve are the portion sizes your customer receive!

Drywite Stainless Steel

Portion Control Scoops

Maximise your profits with Drywite stainless steel portion control scoops. Available in 3 sizes.

One scoop = one portion

The Lite-BITE Concept

& Packaging

Lite BITE Boxes

We developed the Lite-BITE concept and packaging to provide our customers with the ability to serve a more tightly controlled portion of Fish & Chips and to attract customers who are normally put off by larger portion sizes.


Don't forget to visit the portion control stand at our What's Cooking? Exhibition.

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