What is the Lite-BITE Box?
Consumer eating habits are changing – and the fish & chip industry is evolving to keep up. With more people choosing lighter meals, health-conscious options, or simply looking for something smaller at lunchtime, shops that can adapt their offering are better placed to capture this growing market.
The Lite-BITE Box was created with this in mind: a packaging solution designed specifically for smaller portions that look appealing, protect profit margins, and help shops meet customer expectations.
Why Customers Want Smaller Portions
Research shows there is a clear demand for lighter meal choices:
36% of customers would order a smaller portion as a healthier option
33% would prefer a choice of serving sizes
60% of UK adults either diet regularly or follow healthy eating habits
For families, the elderly, young people, and those on the go, having a flexible portion option makes your menu more accessible and appealing. Importantly, it also helps shift perceptions – showing that fish & chips can be enjoyed as part of a balanced lifestyle.
How Lite-BITE Boosts Lunchtime Trade
Traditionally, many shops focus on evening trade. But with smaller, well-presented meals, lunchtime can become a profitable window. Customers often want something filling but not overwhelming, and the Lite-BITE Box helps meet this demand without compromising on quality or presentation.
The Benefits of Offering Smaller Meals in Your Fish & Chip Shop
While designed with customers in mind, Lite-BITE also brings important advantages to shop owners:
Portion Control – Standardising portion sizes prevents accidental over-serving.
Reduced Waste – Right-sized packaging reduces food waste, saving money.
Menu Flexibility – Smaller portions expand your offering and appeal.
Customer Perception – Position your shop as modern, responsive, and health-conscious.
Shop Owners’ Experiences with Lite-BITE
“People want a smaller meal at lunchtime, and the Lite-BITE is the ultimate solution. Not to mention the free posters to help advertise and attract new customers. All-in-all a fantastic concept.”
– Gary Buck, Buckham’s Fish & Chips, Scarborough
“We’ve always used corrugated boxes for smaller meals but often found they were too big, and staff would fill the box to make it look appealing which ultimately wastes food, and profit! With the Lite-BITE the portion size is still generous, and it looks good.”
– Jo Maw, Friar Tuck Fish Bar, Cirencester
“The Lite-BITE boxes are perfect for lunchtime promotions and keeping consistent portion sizes. I would certainly recommend them to any Fish & Chip shop serious about controlling their profit margin.”
– Louise Honeywell, Mack’s Fish & Steak Bar, Redruth
The Bigger Picture: Portion Sizes and the Future of Fish & Chips
Offering Lite-BITE isn’t just about a new box – it’s about responding to modern eating habits. With health, value, and choice high on the agenda for today’s customers, shops that embrace flexible portion sizes will be better placed to stay relevant and competitive.
By adding Lite-BITE to your range, you’re not only increasing your lunchtime trade and reducing waste, but also showing your customers that fish & chips can be enjoyed any time, by everyone.
Ready to Add Lite-BITE to Your Range?
Consumer habits are shifting – and portion flexibility is no longer just a “nice to have,” it’s what customers expect. By introducing the Lite-BITE Box, you can:
Attract new customers who prefer smaller meals
Boost your lunchtime trade
Reduce waste and protect your profit margin
Contact our team today to find out how you can introduce Lite-BITE Boxes into your shop and start benefiting from this smarter packaging solution.
